Moving Parts - Weekly Roundup Oct. 29th


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Moving Parts
Moving Parts - Weekly Roundup Oct. 29th
By Trey • Issue #8 • View online
It’s almost the beginning of COP26, and there’s been a lot of interesting happenings this week in that regard (climate). Oh, and Facebook renamed/reorganized along the lines of ‘Meta’. Essentially, they pulled a Google/Alphabet, probably hoping people will associate less negative feelings towards ‘Made by Meta’ instead of ‘Made by Facebook’. Whatever, same bullshit-democracy-destroying-genocide-fueling-company. Can it be fixed? Maybe. Should it? Meh. Stay tuned for the end of the newsletter where I dive into it a bit more.
Let’s get movin’.

Here's What I Watched This Week
Supply Chains
Alas, the (almost) ending
“The problem with the explosion of this kind of discretionary shopping is that the same logistical resources that make this spike possible are also needed in other parts of the economy. The goods necessary to make school lunches—a vitally important civic function—might not be available for reasons that have nothing to do with how much food is theoretically available. Experienced workers and truck space and loading docks and time itself are not limitless resources. In a system asked to function beyond its capacity, if the distributor of hundred-dollar throw pillows can pay more for access to trucking capacity than a local food distributor that serves schools can, then their pillows go on the truck.”
Seriously, read the piece. It’s an accessible, yet critical look at the issues we create when we allocate resources for profit, look at people as “consumers” rather than “citizens”, and the decades of deregulation and globalization. It’s rather short for an Atlantic piece, and it’s worth your time if you’re interested in the framing of these “supply chain issues”.
Into the Zuckerverse
I don’t have much to actually say on the FB/Meta public relations (a.k.a. propaganda) happenings, that’s not what this newsletter is for. However, I’ll opine a bit, if you’ll indulge me.
Essentially, Facebook is… Facebook? Their core product is still huge, and they have success with Instagram, Messenger, and WhatsApp (especially in non-Western areas of the world). Oculus is a growing part of the company, and something they’re hitching the Facebook - sorry, Meta - wagon to. For those unaware, essentially, the Meta Company is attempting to build the ‘Metaverse’, a virtual place where you’ll spend all your time and money doing everything you… should be doing in real life. Getting major Ready Player One vibes here.
Anyways, the move is essentially a big PR move during a time where coverage of the company has been resolutely negative. Has the name change likely been in the works for months? Probably. Was the timeline likely moved up, to distract from negative (or at least, perceived negative) coverage? Probably.
Gilad Edelman
Wow sounds like everyone’s gonna start calling Facebook by its new name—but I don’t know what it is because I missed the big announcement. Guess I’ll have to Alphabet it
Brian Merchant nailed in The Atlantic:
There are at least three driving forces motivating Facebook and Co. to pursue the metaverse, and pursue it to the extent that one of our largest tech giants is willing to rename itself in its honor: Public-relations strategy, founder ego, and a growing, industry-wide business imperative.
Enjoy the weekend (if you can).
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